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The internet has turned self-care into a scam
The internet has turned self-care into a scam
"But I have to," he groaned through the cracks of my iPhone 4. "It’s in the name of self-care." I was sitting on the edge of my bed, staring fixated at the black mould splattering the ceiling of my third-year university house share. I’d just returned from my then-boyfriend’s house, where we were celebrating his return to our university city after spending some time in his hometown. Everything was fine in the time we spent together, but during the half-an-hour bus ride to reach my home, he had suddenly experienced an epiphany where he determined that the right thing to do was to immediately call time on our relationship — but it’s okay, he isn’t the bad guy, because it was all done in the name of "self-care."
Sure, he could’ve communicated his concerns earlier, but under this definition of self-care, you don’t "owe" people anything. Suddenly, every relationship in your life becomes transactional, as you hyperfocus on how the people in your life are serving you, and cutting them off or shutting them down the minute they seem to desire anything in return.
When did self-care become…something else?
Once upon a time, self-care was about striving to be the best version of yourself, because ultimately, how can you look after others if you aren’t looking after yourself?
The history of self-care goes way back — all the way back to Socrates. Self-care also has roots in Black history. As Black feminist writer and civil rights activist Audre Lorde wrote in her 1988 essay collection A Burst of Light(Opens in a new tab): "Caring for myself is not self-indulgence. It is self-preservation, and that is an act of political warfare." Lorde defines self-care as a radical act of resistance and a means of survival. Self-care is also all about compassion and community, and as Mashable journalist Chris Taylor puts it, "Self-care isn't performative self-coddling. It's doing the hard work of examining and improving yourself in order to better serve the world."
SEE ALSO: An honest self-help guide: Stuff that works for me

The problem is, wellness and internet culture have essentially stolen the term, which has led to the original definition of self-care to become co-opted. Thanks to Twitter discourse, the creator economy, and wellness culture colliding, this nonsensical version of "self-care" has grown a life of its own, and from there has amassed a self-indulgent cult of devoted followers.
Google Trends(Opens in a new tab) data shows that in the last five years, searches for "self-care" have almost tripled, while over 66 million Instagram posts include the #selfcare hashtag. Meanwhile, the #SelfCare tag on TikTok has racked up a cumulative 30 billion views, as the app encourages users to "show us how you prioritise yourself." Prioritising yourself is important, but should this come at the expense of others?
The version of self-care that I'd learned about from social media felt like a golden ticket to do all the destructive things I wanted to do.
Like a lot of scams, this co-opted version of self-care preys on vulnerable people. In my case, I was experiencing a particularly bad patch with my OCD and was angry at the world. The version of self-care that I'd learned about from social media felt like a golden ticket to do all the destructive things I wanted to do — neglecting staying in touch with my family, blocking people whenever they mildly irritating me, and trauma-dumping on my friends for hours on end but then refusing to let them lean on me for support because their burdens were detrimental to my mental health.
SEE ALSO: What it really means to 'give yourself grace'

Integrative psychotherapist Caroline Plumer, who runs her own therapy and coaching practice CPCC London, told Mashable that "self care is a crucial part of preserving our mental health and building resilience. But like most things in life, the term can be misused, or taken as an excuse to refuse to compromise even where perhaps we should."
Online spaces have co-opted the meaning of 'self care'
The language of self-care — which aims to give words to coping strategies, boundary setting techniques and non-violent communication styles — has entered mainstream internet discourse. The only problem is: these words are often used incorrectly. Phrases like "toxic," "love-bombing," "narcissist," and "trauma-dumping" are thrown around far too liberally and applied inaccurately. In online spaces, where our hot takes are largely limited to 280 characters, these deeply important and complex psychological terms and definitions are stripped of all their nuance and turned into trendy buzzwords. A friend disagreeing with you about where to meet becomes "toxic." A roommate who asks you to wash your dishes becomes a "narcissist." A person on a dating app opening with a cheesy pick-up line becomes a "love-bomber."
SEE ALSO: What we can all learn from 'trauma dumping' online

All of these terms exist for a reason — they help people understand and recognise when they’re being mistreated — to put a name to often-traumatic experiences and feelings they’ve had — but in our pursuit to look holier-than-thou 24/7 online, these terms have become an extremely diluted version of their original meaning.
As Plumer explains: "Whilst self care done right can often lead to us having more patience and emotional generosity towards others, there are some that see self care as the practice of consistently prioritising their own wants and needs above everyone else's, including the greater good." She adds: "While getting our needs met is important, we do need to do this with respect for others and a willingness to meet in the middle where appropriate."
When self-care is just a euphemism for selfish
In the aftermath of George Floyd’s murder, white activists spoke about how they were suffering with "allyship fatigue(Opens in a new tab)" — lamenting about how posting a black square and attending a march or two had wreaked havoc on their mental health, and how for the sake of their wellbeing, they could no longer show their solidarity with Black people.
Earlier this year, amid the onslaught of news about the war in Ukraine, people began sharing infographics and articles(Opens in a new tab) about how we can practise "self-care" in the wake of distressing news. Of course, for some people with existing mental health issues and those who have lived in active war zones,, this kind of news cycle can obviously be deeply upsetting, triggering, and traumatising — and in those cases, self-care is important. But when it comes people were centring themselves and taking attention/focus away from the people experiencing systemic racism and losing family members in a war — but because it was underpinned in this idea of "self-care," we were meant to think it was ok.
SEE ALSO: How to be an effective ally online, at protests, and moving forward

Even earlier, in 2019, a Twitter thread(Opens in a new tab) focussed on a text conversation between friends, which included a copy and paste template for how you can tell someone via text that you don’t have the capacity listen to them vent, went viral. In the thread, the OP discussed how they used this interaction with their friend to "set boundaries" in terms of venting, but was subsequently meme’d because, like other clinical terms under social media’s version of self-care’s umbrella, its meaning had become co-opted. The user’s text message, which she offered up as a template for others wishing to "set boundaries," read: "Hey! I'm so glad you reached out! I'm actually at capacity right now and I don't think I can hold appropriate space for you. Could we connect [later date] instead? Do you have someone else you can reach out to?" Of course, setting valid boundaries is not the problem here, but as many responses to this thread pointed out, this type of self-involved mindset was "exhausting."
"Wellness culture has debased real self-care."
"Friendships shouldn't be transactional," one user wrote. "This is weird." Another described the thread as a "fundamental misunderstanding of what it means to be human," adding that "being of service to others is what relives us from the bondage of hyper individualistic "self" under capitalism." Underpinning both these examples is a very-online attempt at mental gymnastics, as people strive to justify the lack of reciprocity inherent in this version of self-care as a spiritual journey as opposed to plain old selfishness.
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Trauma, sex, and relationship therapist Sally Baker tells Mashable that "wellness culture has debased real self-care," describing it as a "narcissistic call to arms." In trying to differentiate self-care from selfishness, she explained, "when it’s all about what an individual needs there’s no context; no responsibility and little or no opportunity for personal growth." Meanwhile, Sally defines "real" self-care as "intuitive," and insists that at its core, it's centred around "establishing healthy boundaries as well as respecting what is your stuff versus what is other people’s responsibility."
Villain era? Or just setting boundaries?
What’s especially interesting about the tail-end of the self-care movement is the directly-opposing counter-culture that seems to have arisen due to it. All over Twitter, we’re seeing people declare that they’re in their Fleabag and villain era, when all they’re actually doing is setting healthy boundaries with people, like not getting back with an abusive ex or refusing to let someone with sinister intentions take advantage of their good nature.
You might think the rise of the villain era further supports the need for a self-care culture: with the fact that people are struggling to even communicate their most basic needs to others being a surefire sign that more of an emphasis on self-care is the very thing we need right now.
SEE ALSO: How to set boundaries in the early stages of dating

But that’s not the truth. The problem is, people are recognising that when it comes to self-care, a lot of us are really taking that term and running with it. They're using it to excuse all kinds of actions and behaviour which, as I’ve explained, are objectively shitty things to do. This means that, contrary to promoting actions that are good for our mental health, self-care has become a dirty word, as people have learned to see the phrase as synonymous with not just selfishness, but even villainy.
So, that leaves us with this Catch-22 where people who really do need to practise self-care are anxious about doing so because they don’t want to be seen as a "villain," while those who arguably need to practise less ‘self-care’ and more care toward others feel emboldened to continue toxic patterns of behaviour.
Perhaps at the root of all of this is a need for better emotional education so that we are all able to communicate our boundaries and needs in a healthy way, but the question is, at what point does self-care become selfishness? When do we know where to draw the line?
Of course, after a tough couple of years, looking after ourselves is going to be more important than ever. The key is making sure that we don’t fall into the scam of narcissism packaged up in a pretty Instagram infographic. Maybe we can all agree on one principle: Don’t be a dick.
A wooden Melania Trump statue overlooks her Slovenian hometown like a creepy scarecrow
A wooden Melania Trump statue overlooks her Slovenian hometown like a creepy scarecrow
Melania Trump may have left her Slovenian hometown of Sevnica, but thanks to conceptual artist Ales "Maxi" Zupevc, her presence is still, um... looming.
On Friday, a life-size wooden sculpture of the U.S. first lady was inaugurated in Sevnica. It was commissioned by artist Brad Downey, who went to Zupevc with a vision. Zupevc carved that vision into a tree using a chainsaw, and now the world has this.

Conceptual artist Ales 'Maxi' Zupevc's monument of Melania Trump. Credit: read JURE MAKOVEC/AFP/Getty Images

The wooden statue depicts Melania Trump wearing a blue dress(Opens in a new tab) and raising her left hand like she did at her husband’s inauguration in 2017. To honor the first lady, the sculpture now overlooks a field in Sevnica, but it's receiving a slew of mixed reviews.
SEE ALSO: Trump praises 1775 revolutionary army, claims they 'took over airports.' Uh.

"If the monument wants to be a parody, then the artist did succeed," Nika, a 24-year-old local architecture student, told Agence France-Presse(Opens in a new tab) (AFP). "We in Sevnica can only laugh and, at the same time, hold our heads in our hands over their [the Trumps'] catastrophic reputation."
The Daily Beast noted(Opens in a new tab) another local told news outlet ITV(Opens in a new tab) that the sculpture doesn't resemble Melania at all. "It’s a Smurfette. It's a disgrace," they said.
As for Downey, he gets people's confusion, but wholeheartedly embraces the carving. "I can understand that people think they do not come very close to their physical appearance," Downey told AFP. But he said he personally finds the work of art "absolutely beautiful."
Here are some dramatically lit shots of the statue for you to observe. Reflect on them. Form your own opinion!

Conceptual artist Ales 'Maxi' Zupevc's monument of Melania Trump. Credit: JURE MAKOVEC/AFP/Getty Images

Conceptual artist Ales 'Maxi' Zupevc's monument of Melania Trump. Credit: JURE MAKOVEC/AFP/Getty Images

Conceptual artist Ales 'Maxi' Zupevc's monument of Melania Trump. Credit: JURE MAKOVEC/AFP/Getty Images

Conceptual artist Ales 'Maxi' Zupevc's monument of Melania Trump. Credit: JURE MAKOVEC/AFP/Getty Images

Conceptual artist Ales 'Maxi' Zupevc's monument of Melania Trump. Credit: JURE MAKOVEC/AFP/Getty Images

Zupevc believes his wooden Melania carving is the first ever monument of the U.S. first lady, but it comes in a long line of Sevnica Trump tributes(Opens in a new tab), including Melania-themed cake, tea, slippers, salami, and more.
Looks like the people of Sevnica plan to carry on Melania Mania for as long as they can.

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Kylie Jenner celebrates 21st birthday by flipping the bird to her Instagram followers
Kylie Jenner celebrates 21st birthday by flipping the bird to her Instagram followers
When a member of the Kardashian-Jenner family has a birthday, low-key isn't exactly the word we'd use to describe their celebration.
True to form, Kylie Jenner's 21st birthday was anything but low-key.
SEE ALSO: Dictionary.com didn't throw shade at Kylie Jenner. It actually made an important point.

Kylie posted a shot of herself with Kendall, Kim, Kourtney, Kris, and Khloe, in which they all put their middle finger up at the camera.

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How rude. Happy birthday Kylie!

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Jenna Fischer donates her DePauw University event profits to support student protesters
Jenna Fischer donates her DePauw University event profits to support student protesters
Actress Jenna Fischer visited Indiana's DePauw University on Tuesday to discuss her career and her new book, The Actor's Life: A Survival Guide, with students. But not long after the event began, students began to protest, voicing serious concerns over their safety at the university.
About 15 minutes into Fischer's lecture, an audience member stood up and blew a whistle, according(opens in a new tab) to the IndyStar. Around 100 students, some of whom held protest signs, filled the aisles of the auditorium and began shouting concerns in reference to several recent incidents on campus.
SEE ALSO: Starbucks to close all U.S. stores for an afternoon of racial-bias training

According to the paper, on April 11, a racist and threatening message in a men's bathroom stall sparked an on-campus investigation, which led to a response from DePauw University President Mark McCoy.
In his letter to members of the university community(opens in a new tab), McCoy listed three other incidents under investigation, including "a homophobic and an anti-Semitic message" found in a bathroom on campus, "an incident of a student engaging in offensive behavior" (reportedly wearing blackface) at the bar, grill, and event center The Fluttering Duck, and "the n-word formed by rocks in the nature park."
"Oftentimes justice requires disruption and interruption of our scheduled lives."
In video footage shared(opens in a new tab) by event attendee Shannon Samson, students display their signs and yell, "It's not a joke," "Stop excusing this problematic behavior," and "Don't give them protection when they're attacking us."
After DePauw University spokesperson Ken Owen asked to continue the event, promising they would take questions, Fischer told the audience, "It's not okay."
"In my personal opinion, oftentimes justice requires disruption and interruption of our scheduled lives," Fischer can be heard saying in the video. "I don't know what to say except that I'm so sorry."
The actress, who was reportedly made aware of recent events before she took the stage, tweeted a letter on Wednesday to offer the student protesters her additional support.
"The student protesters spoke about their experiences and the hate they have been encountering. I could feel the pain, sadness, and fear coming from these students," Fischer shared on Twitter. "...These students need to be heard and they need change."
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Fischer went on to say that the students had inspired her to donate her speaking fee from DePauw University to the NAACP, The Anti-Defamation League, and the Trevor Project in their names.
"My hope is for all people to be respected, accepted, and loved for their individuality and uniqueness," she wrote. "And above all, to be safe."
In the letter to students, President McCoy vowed, "Make no mistake, we will take every action available to us to address these incidents," noting that the investigations will continue.

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Brie Larson and Oprah bonding over Queer Eye is absolutely perfect
Brie Larson and Oprah bonding over Queer Eye is absolutely perfect
This is One Good Thing, a weekly column where we tell you about one of the few nice things that happened this week.
Who knew a simple style hack could inspire such a sweet moment between two of Hollywood's favorite women?
While Brie Larson was attending the 10th annual Women in the World Summit(Opens in a new tab) in New York City this week, she made a new friend: Oprah Winfrey. Both were speakers at the summit, which aims to celebrate all types of women through talks and discussions.
SEE ALSO: Brie Larson has a strong stance on the gender pay gap

Thankfully, someone managed to record part of their interaction.
In the clip, Larson is just saying goodbye to Oprah after meeting her. But Winfrey, accompanied by her BFF Gayle King, continues to gush over the Captain Marvel actress's outfit.
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"Oh I love this half-in half-out tuck thing, too," Winfrey says. Larson does a spin to show off the full effect, saying, "You gotta do the French tuck!"
After Larson admits that she learned how to do the European style trick from Tan France on Queer Eye, Winfrey says, "I've never seen it look this good."
The video was posted to both of Larson's Instagram(Opens in a new tab) and Twitter(Opens in a new tab), because when Oprah Winfrey gives you a compliment, you don't not post it everywhere.
Her caption reads, "I said 'French tuck' 500 times and my rosacea flared because OPRAH !!!"
To the cameraman that caught this magical moment: on the behalf of the whole internet, thank you, kind sir.

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Man reunites with stolen dog after an email to Amazon CEO Jeff Bezos
Man reunites with stolen dog after an email to Amazon CEO Jeff Bezos
Businessman Richard Guttfield came home from work recently to every pet owner's ultimate nightmare. An Amazon delivery driver had stolen Wilma, Guttfield's black miniature schnauzer, after dropping off a bag of dog food at Guttfield's home.
Per CNBC(opens in a new tab), Guttfield had a difficult time getting Amazon to respond about Wilma's plight -- that is, until he emailed CEO Jeff Bezos, a man whose sizable muscles are matched only by his love for lost miniature schnauzers. Apparently.
After Guttfield emailed Bezos, Amazon assigned someone to track the offending driver. Eventually, their search was successful, and they were able to return Wilma to Guttfield.
SEE ALSO: Playful Shiba is a little too excited about new toy

Amazon told CNBC that Wilma's dognapper will not be given an opportunity to strike again -- at least not during an Amazon delivery.
"This is inexcusable and does not reflect the high standards we have for our delivery partners," a spokesperson said. "We take these matters seriously and this individual is no longer delivering Amazon packages for the independent delivery service provider."
We assume Jeff Bezos now has a photo of Wilma framed on his desk.

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This Twitter contest to crown the best Christmas song ended exactly as it should have
This Twitter contest to crown the best Christmas song ended exactly as it should have
'Tis the season for arguing about Christmas songs.
Some people like them, some people hate them, but pretty much everyone has an opinion about them.
And if there's one place that's absolutely perfect for thrashing out never-ending arguments, it's Twitter.
SEE ALSO: The 'World Cup of Christmas Films' has begun on Twitter and you need to get involved

On Thursday, British TV presenter Richard Osman kicked off the latest in his ongoing series of poll-based Twitter competitions: The "World Cup of Christmas Songs 2017". Basically it's a knockout game in which a bunch of songs are arranged into groups, people vote for their favourite, and then the lowest-voted tracks are gradually whittled down until a winner is crowned.
Here's how the first round panned out:
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After some definitive victories from "Last Christmas" and "Fairytale of New York", it was on to Round 2.
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Entering the quarter-finals, the tension was mounting.
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By this point, the competition had massively heated up. It was Mariah Carey vs. Wham!, and The Pogues vs. Wizzard. The semi-finals were set to be super tense...
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80,000 votes later, though, and the two finalists had emerged: "Last Christmas" vs. "Fairytale of New York". A battle for the ages.
And there could only be one winner...
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To be fair it's clearly the best Christmas song, isn't it? Was there ever any doubt?

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It snowed in LA and everyone is freaking out
It snowed in LA and everyone is freaking out
Hold on to your oat milk. It SNOWED in Los Angeles.
Southern California — known for its year-long sunshine, mild temperatures, desert mountains, and gorgeous beaches — saw snow on Thursday afternoon, and everyone in the Los Angeles area justifiably freaked the fuck out.
SEE ALSO: Seattle's gone to the dogs, literally, following record snowfall

An "unusually chilly storm" from Alberta, Canada brought snow over Las Vegas on Thursday morning, according to the Los Angeles Times(Opens in a new tab). By the afternoon, snow dusted more northern parts of L.A. and Ventura County, stopping traffic as Angelenos reveled in it.
Although snow is common in the mountains surrounding Los Angeles, it rarely snows in the city itself. It hasn't snowed in the L.A. Basin — where a majority of the population lives — since January 1962, according to the Los Angeles Public Library archives(Opens in a new tab). On Thursday it fell in places at 1000 feet above sea level — which means neighborhoods that haven't experienced a decent winter wonderland in decades even got some flecks.
And people understandably took to social media to express their surprise.
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Others saw it as a sign of the apocalypse.
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Others found Angelenos' fascination downright adorable.
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The National Weather Service even had to explain what snow was to confused Angelenos.
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Unfortunately, the snow didn't last and L.A. went back to its usual sunny self.

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Facebook wants to help you get vaxxed
Facebook wants to help you get vaxxed
Facebook has unveiled a new plan to help people get vaccinated against COVID-19.
The company is leveraging Facebook, Instagram and WhatsApp to inform users how and where they can get vaccinated, it announced on Monday(Opens in a new tab), and will soon label all posts discussing the vaccination with a link to official COVID-19 information. It appears to be a step towards fighting COVID-19 misinformation, albeit an entire year after the pandemic hit.
"The data shows the vaccines are safe and they work," Facebook CEO Mark Zuckerberg said in a statement(Opens in a new tab). "They're our best hope for getting past this virus and getting back to normal life. I'm looking forward to getting mine, and I hope you are too."
The company is starting by ramping up its Covid Information Center — the tool it introduced at the beginning of the pandemic, which sits at the top of the News Feed and has information on the disease from the World Health Organization and the Centers for Disease Control and Prevention. Now, it will also show you when and where you can get vaccinated, and it will give you a link to make an appointment.
"We've already seen people use Facebook to find vaccination appointments, so this should enable millions more people to do the same," Zuckerberg said in his statement.
Facebook is partnering with Boston Children’s Hospital and VaccineFinder to help people find nearby places to get the vaccine in the U.S. In other countries, you'll still have access to the Covid Information Center, but won't be able to find vaccine centers in the same way until the shots are more widely available.
The tech giant will also bring the Covid Information Center to Instagram, and will be releasing new stickers on Instagram Stories that are supposed to "inspire others to get vaccinated when it becomes available to them."
Facebook says it will work with governments to expand WhatsApp chatbots to help people register for vaccines. These chatbots are already at work in Argentina, Brazil, and Indonesia.
"More than 3 billion messages related to Covid have already been sent by governments, nonprofits and international organizations to citizens through official WhatsApp chatbots, so this update will help with the vaccination effort as well," Zuckerberg said in his statement.
As part of this move, the platform says it will be labeling all posts about COVID-19 with a banner that points users to its Covid Information Center, which appears to be a sign that Facebook might be taking the spread of anti-vax misinformation more seriously. This comes a day after The Washington Post(Opens in a new tab) reported that Facebook was conducting an internal study of vaccine hesitancy. The report found that "in the population segment with the most vaccine hesitancy, just 111 users contributed half of all vaccine hesitant content."
About three weeks ago, the platform decided to clarify its community standards with regards to COVID-19 information in response to a recommendation from the Facebook Oversight Board, an independent entity that rules on content cases across Facebook’s platforms. The move included launching a transparency center to help users better understand the platform’s community standards.
Better laundry habits can lessen your textile footprint
Better laundry habits can lessen your textile footprint
We’ve all accidentally thrown a sweater into the wash and pulled it out of the dryer shrunken down to a size that’s more suitable for our pup, right? What many of us haven’t done is think about what happens to that shrunken sweater, or our holey jeans and tees, after we throw them away. The fact is, the more often we wash our clothes, and how we wash our clothes, all contribute to the growing problem of textile waste.(Opens in a new tab)

The Chilean desert is home to the second largest garment graveyard in the world, the Atacama landfill. Approximately 39,000 tons of textile waste are discarded at Atacama each year and a whopping 21 billion tons end up in landfills across the globe annually. Add in the challenges of the fast-fashion industry, which endlessly pumps out clothes that are meant to be worn 10 times before they’re tossed, and the darker side of our fashion habits becomes clear.

Credit: Electrolux

This is exactly why Electrolux is innovating new tech so that we can all take better care of our clothes and help keep them out of the landfill. In addition to Electrolux’s advanced Swedish-designed home appliances(Opens in a new tab), the brand is also helping to raise awareness about the importance of upgrading our routine laundry patterns. According to Vanessa Butani, VP of Group Sustainability at Electrolux, the most sustainable clothes are the ones we already own.

Credit: Electrolux

“We know from research that extending the life of our clothes by just nine months can reduce the carbon impact, the water impact, and the waste produced by 20 to 30 percent,” Butani said.
In addition to keeping fashion waste out of landfills, Butani is quick to point out that small changes to our laundry habits, like lowering wash temperatures and switching from powder to liquid detergent, could mean the equivalent of saving 110 pounds of carbon dioxide per appliance per year. Just imagine if these habits were adopted worldwide. Now stop imagining and learn how you can improve your outdated laundry routine the next time you throw in a load.

Credit: Electrolux

Turn down the heat
If you love your new hoodie, do it a favor and wash it in cool water instead of hot. It’ll get plenty clean and the cooler water will extend the life of all your clothes and keep them looking spankin’ new(Opens in a new tab). No shrinkage here, baby!
Take a load off
Over-washing is a top contributor to our clothes wearing out faster than they should(Opens in a new tab) — and it’s also a big energy and water suck. If your shirt smells funky, try airing it out in the bathroom overnight before washing it. The steam from your shower will help freshen it up.

Credit: Portra Images / Getty Images

Go with the flow
Many powder detergents are abrasive(Opens in a new tab) and some contain bleach, which makes your black tees fade way too fast. Use a gentle liquid detergent instead and show your clothes some love. Bonus points for using a phosphate-free liquid detergent that won’t pollute our rivers.
Upgrade your machines
If your washer and dryer are old, clunky beasts, chances are they’re not giving your clothes the gentle touch. Electrolux is committed to making clothes last twice as long with half the environmental impact by 2030(Opens in a new tab) and their innovative laundry technologies prove it. Tech like SteamCare that uses 96 percent less water and ColourCare that optimizes cold-water washes can make a big difference in the life span of your duds.
Show off your vintage style

Credit: Electrolux

One way to not contribute to fashion waste is to wear vintage clothes — or upcycled clothes. Electrolux has teamed up with Swedish upcycle designers Rave Review to create a fashion collection with a mission — giving new life to discarded clothes retrieved from the Atacama landfill. The result is the new Break the Pattern collection and it proves just how cool upcycled clothing can be, check it out here(Opens in a new tab).
Come clean
Now that you know what a big difference a few simple changes in the laundry room can make, check out the other things Electrolux(Opens in a new tab) is doing to help us all be a little kinder to our clothes and the planet. After all, your favorite hoodie looks so much better on you than it does sitting in a landfill somewhere.
Visit electrolux.com/breakthepattern(Opens in a new tab) to learn more about helpful laundry habits.