Do you ever feel like you spend a ton of time on TikTok but that you're still missing so much of what's happening there?
TikTok has been growing in popularity year over year, but for an app that's been around for a while now it's surprising just how many new trends are still popping up on it every day.
SEE ALSO:
50 of the absolute best stocking stuffers — that are actually useful
We sorted through it all so you don't have to. Here are 10 of the biggest trends that have shaped TikTok in 2021.
1. That one specific song that turned into a bunch of different trends
It isn't something I picked up on immediately, but a slowed-down cover of Beach Bunny’s "Cloud 9" has morphed into multiple different videos across TikTok. I first noticed the tune as it was performed by the user pxrxvi(Opens in a new tab) in the "I hate all men… But when he loves me"(Opens in a new tab) trend, in which someone (usually a woman) shows off all the things their (usually male) partners do for them. That same tune, remarkably, is used in another popular video format on the app but with a twist. An acoustic version of the song(Opens in a new tab) is in the background of the "I hate people who work at the bank" trend(Opens in a new tab), in which people reveal that they are actually(Opens in a new tab), indeed(Opens in a new tab), the thing that they hate(Opens in a new tab).
2. Coffee reviews
In early 2020, while we were all experiencing the first stretch of quarantine, a whipped coffee drink known as dalgona coffee took TikTok by storm. Since then, the coffee consumption experience on the app has changed and grown into a full-on coffee review powerhouse. There's one user, @(Opens in a new tab)starbucksrecipeswithm(Opens in a new tab), who makes coffees with her 2.1 million followers; another user, @(Opens in a new tab)eggbaloni(Opens in a new tab), reviews Starbucks drinks for his 490,000 followers; and then there is @(Opens in a new tab)tybridgwater(Opens in a new tab), who famously reviews coffee drinks on duets to more than 879,000 followers. As of publication, #coffee has 15.1 billion views, and #coffeereview has 10.3 million views.
3. The Green brothers
Hank(Opens in a new tab) and John Green(Opens in a new tab) — New York Times bestselling authors, YouTubers, educational content creators, and philanthropists — have become more and more of a presence on TikTok. Hank Green, who is becoming known more as a TikTokker now than he is a science educator or writer, posts a whole host of different videos on the app. Sometimes he's talking about pelicans(Opens in a new tab) to explaining science(Opens in a new tab) to bickering with his brother, John(Opens in a new tab). John posts far less frequently, but he also bickers with his brother, Hank(Opens in a new tab), and talks about his books(Opens in a new tab). The convention that the two brothers originally conceived, VidCon, is even being sponsored by TikTok now(Opens in a new tab).
4. Adult Swim bumps
In one of the most creative and nostalgic trends on TikTok in 2021, Gen Z is bringing back the Adult Swim bumps(Opens in a new tab). Adult Swim, the late-night adult programming on Cartoon Network, used short bumps to let parents know that the network wasn't showing kid-friendly content anymore.
TikTokkers have been recreating the iconic lil clips(Opens in a new tab) by creatively showing off the [as] logo(Opens in a new tab) at the end of short videos(Opens in a new tab). As of publication, #AdultSwim was at more than 3 billion views.
5. Songs from The Backyardigans
Do you hear a smooth samba(Opens in a new tab) on your For You page? Or have you been listening to the sounds of "Into the thick of it! Into the thick of it! Into the thick of it! Ugh!" as you flip through TikTok videos? Both of those are songs from The Backyardigans(Opens in a new tab), a children's show that has, remarkably, made quite the splash on the video-sharing app this year. Both songs — "(Opens in a new tab)Castaways(Opens in a new tab)" and "Into The Thick Of It(Opens in a new tab)" — have gone fully viral thanks to celebrities like Lizzo(Opens in a new tab). TikTokkers love their nostalgia.
6. Taylor Swift and the gang
We would be remiss to not point out the celebrities who have joined TikTok, first and foremost Taylor Swift(Opens in a new tab) (who may or may not be engaged to Joe Alwyn(Opens in a new tab).) Her ex-boyfriend Jon Mayer(Opens in a new tab) also joined, along with Alicia Silverstone(Opens in a new tab), Avril Lavigne(Opens in a new tab), Natasha Bedingfield(Opens in a new tab), and, of course, Cher(Opens in a new tab). Contrary to popular belief, Dolly Parton has sadly still not joined the app.
This year, there were plenty of wholesome trends. This wasn't one of them. To the tune of Mitski’s Nobody, and the lyrics "Nobody, nobody, nobody, nobody, nobody, ooh, nobody, nobody, nobody," TikTokers ran away from the icks and red flags. Think of the obvious ones: like when an adult man asks for your Snapchat(Opens in a new tab) instead of your number or when he starts to like you back(Opens in a new tab).
NooooobodyCredit: Screenshot/ TikTok @_kaywalker_
8. Have you ever been in love? Do you want me to describe it to you?
This audio had an absolute metal grip over TikTok for a swath of time in 2021, despite it actually coming from Skins, a British drama that premiered in 2007. The trend started off wholesome — with people using the exact verbiage to show clips of their loving, happy relationships(Opens in a new tab). Soon, though, the audio was taken over by the rest TikTok — happily coupled or not — and they created a bit of a twist: This doesn't have to be about relationships at all. It can be about astrology(Opens in a new tab), sharing a bedroom with siblings(Opens in a new tab), or a dog's hair in the wind(Opens in a new tab).
9. I think this guy, looks just like this thing
Creator Carter Vail made audio that sounds like (Opens in a new tab)the background music to a Wii Sports intro with his voice saying: "I think this guy, looks just like this thing. And I'm not sure why. But do you think the same thing as me?" The first, original video points out the uncanny resemblance between Jeff Besos and that paperclip from Microsoft Word(Opens in a new tab), but the trend traveled to the parallels of Timothee Chamalet and a bicycle seat(Opens in a new tab), Vince Vaugn and a semi-truck(Opens in a new tab), and Machine Gun Kelly and a bag of Bugles(Opens in a new tab).
Couch guy brought out some of the worst of the internetCredit: Screenshot/ TikTok @laurenzarras
10. Couch guy
Whether you think it was a harmless internet trend or a look at the darker side of amateur social media sleuths, couch guy made a huge impact on TikTok in 2021. He entered the scene in a video posted by his girlfriend(Opens in a new tab) in September. She was visiting him in college as a surprise. When she opened the door, he was sitting on the couch near other women, and he didn't leap for glee when he saw her. It went completely viral, with some people saying the vibes were off and others convinced he was fully cheating. In December, months after his TikTok went viral, he penned a piece for Slate(Opens in a new tab) about what it was like to be investigated by the internet — and how that might point to a larger problem with parasocial relationships online.
This article was originally published in June 2021 and was updated in December 2021.
Website of this article：https://dointy.com/index.php?m=home&c=view&a=index&aid=66711
The internet made sooooo many jokes about Trumps fake news trophy tweet
Perhaps the biggest bummer about Twitter's new 280-character limit is that it allows the current president to compose tweets like this one:
Tweet may have been deleted
(opens in a new tab)
On Monday morning, President Donald Trump hit Twitter to suggest a "FAKE NEWS TROPHY" for whichever news network he deems produces "the most dishonest, corrupt" coverage of his presidency. As usual, Fox was excluded from Trump's media rage.
In the same tweet, Trump referred to himself as the American people's favorite president with a parenthetical "(me)." According the most recent Gallup(opens in a new tab) poll, the self-described "favorite" president's approval rating currently sits at 37 percent.
Naturally the internet jumped all over Trump's first tweet of the day. Some even have a solid suggestion for Trump's proposed "FAKE NEWS TROPHY":
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
Featured Video For You
This jacket is perfect for your friend who always b*tches about the winter
Project Entrepreneur expands accelerator program to help more women entrepreneurs build scalable companies
Since launching in 2015, Project Entrepreneur(opens in a new tab) — a media partner of Mashable — has trained more than 1,200 aspiring entrepreneurs representing 131 U.S. cities. Its annual venture competition has yielded an alumnae community of nearly 400 women entrepreneurs, with the 2016 finalists reporting $10+ million raised in seed and pre-seed funding.
Now entering its third year, Project Entrepreneur (PE) — an initiative from the Rent the Runway Foundation and UBS Elevating Entrepreneurs(opens in a new tab) — is expanding the number of winning companies in the accelerator from three to five.
“We are so excited to continue working with UBS in providing women with the tools they need to create high-growth companies, and see their visions through,” said Jennifer Hyman, CEO and Co-Founder of Rent the Runway. “Past participants in our accelerator continue to inspire us with their incredible progress, including closing rounds of funding. We are eager to provide the next class of talented female founders with the tools and support they need to scale, and to see the disruption their companies bring to various different industries.”
PE's annual venture competition is open to female founders who are in the prototype or beta stages, have their first paying customers, or are generating revenue. The top 200 applicants will be invited to attend the PE Intensive in New York City on April 13-14, 2018, a free two-day event comprised of in-depth workshops, expert speakers and a pitch competition. The five winning founders will each receive a $10,000 grant, a spot in the five-week accelerator program at Rent the Runway’s New York office and mentorship and engagement with UBS executives, entrepreneurs, and investors. Founders interested can apply online(opens in a new tab); but don’t wait, as the deadline is December 1st!
Last year’s winning companies included: New York-based LOLI Beauty(opens in a new tab), the first BIY (Blend It Yourself) clean and green beauty brand; Scottsdale-based The Touchpoint Solution(opens in a new tab), a neuroscience wearable that alleviates stress by altering the body’s stress response in as little as 30 seconds; and San Francisco-based Lace & Liberty(opens in a new tab), merging direct-to-consumer convenience with luxury bespoke bridalwear. Two additional New York-based companies were hosted by The Knot/XO Group Co-Founder Carley Roney and designer Rebecca Minkoff: Repeat Roses(opens in a new tab), a sustainable floral waste removal business that gives back to people and planet, and Reboundwear(opens in a new tab), athleisure wear with a purpose, respectively.
“The caliber of companies we're seeing through Project Entrepreneur further validates what we've always believed — that there is an incredible population of talented female founders in cities and towns across the country,” said Lori Feinsilver, UBS Head of Community Affairs & Corporate Responsibility, Americas. “Being able to reach these women and provide them with access to resources and support that will help fuel their growth gives us confidence that we can indeed level the playing field.”
Visit projectentrepreneur.org/apply(opens in a new tab) for details on Project Entrepreneur’s Venture Competition, and check out PE’s resources including #theTools podcast(opens in a new tab), blog posts(opens in a new tab) and educational modules(opens in a new tab).
This article is part of a media partnership between Mashable & Project Entrepreneur. For more information, visit here(opens in a new tab).
Two people trying to run the same government agency makes for a really awkward first day
Revolutionaries, take note -- if you're planning a government takeover, please use high quality breakfast pastries.
That's a lesson that White House Budget Director Mick Mulvaney(opens in a new tab) apparently hadn't learned when he stepped into the Consumer Finance Protection Bureau today. He was there to take on an additional job as the agency's director.
The only problem? The agency's acting director, Leandra English, refused to cede it to him, in the workplace drama of the decade.
As a Trump appointee, Mulvaney wasn't exactly welcomed at at the job, so he brought crappy Dunkin' Donuts as a way to "ease" himself into an agency he's expected to destroy.
SEE ALSO:
Sorry, Cards Against Humanity can't stop Trump's wall
On Friday, Director Richard Cordray(opens in a new tab) stepped down, leaving English to serve as acting director. Last night, English filed a lawsuit claiming that she is the "rightful acting director" of the agency. English has asked the court to impose a temporary restraining order to prevent Trump from appointing anyone, arguing that she is entitled to her position under the Dodd Frank Wall Street Reform Law(opens in a new tab).
Mulvaney brings donuts to his first day at CFPB. Couldn’t hurt. pic.twitter.com/BpKJ2nd1L0(opens in a new tab)
— Katie Rogers (@katierogers) November 27, 2017(opens in a new tab)
None of that stopped Mulvaney. On Monday, the Budget Director stepped into the CFPB, ready to take on his new job.
This is how English responded in an email sent to 1,600 staff.
"I hope that everyone had a great Thanksgiving. With Thanksgiving in mind, I wanted to take a moment to share my gratitude to all of you for your service,” English said(opens in a new tab), signing the note with her title, "Acting Director."
And that, my friends, is what we call a death drop.
Via Giphy(opens in a new tab)
Here's how Mulvaney responded:
“Please disregard any instructions you receive from Ms. English in her presumed capacity as acting director.” Mulvaney said(opens in a new tab). “I apologize for this being the very first thing you hear from me. However, under the circumstances I suppose it is necessary. If you’re at 1700 G Street today, please stop by the fourth floor to say hello and grab a doughnut.”
If Mulvaney, a budget hawk, thinks he can sway members of an agency whose jobs he's poised to eliminate with Dunkin' Donuts, he's out of his mind. The Consumer Financial Protection Bureau(opens in a new tab) was explicitly designed to protect consumers from banks and credit card companies. Mulvaney once famously called the agency "sad" and "sick." He is not, as members of the agency likely know, their friend.
And dude, if you're going to try and win your staff over with breakfast pastries, at least go for something slightly more delicious than Dunkin'. Some suggestions:
Krispy Kreme
Entenmann's Coffee Cake
Savory bacon cheddar scones
Literally anything else
The case is currently being decided. In the meantime, here's Twitter's majority opinion on the issue:
We actually have two people claiming to be the CFPB acting director and this is *not* a romantic comedy where they fall in love at the end. pic.twitter.com/R80kPJdQrN(opens in a new tab)
— Matt Fuller (@MEPFuller) November 27, 2017(opens in a new tab)
Donuts were a big hit at cfpb. Like they always are. @MickMulvaneyOMB(opens in a new tab) pic.twitter.com/zgX5Y1Rlt3(opens in a new tab)
— john czwartacki (@CZ) November 27, 2017(opens in a new tab)
If there's a Trump strategy here, it's to sideline her as a CFPB messenger by starting round 10,000 of the stupid "Pocahontas" story
— Dave Weigel (@daveweigel) November 27, 2017(opens in a new tab)
what if i went to the cfpb with bagels and was like "i am your new king, follow me"
— Matt Levine (@matt_levine) November 27, 2017(opens in a new tab)
we should find out who is the real acting director by threatening to cut the CFPB in half
— Alexandra Petri (@petridishes) November 27, 2017(opens in a new tab)
Chef José Andrés, the man who single-handedly served 3 million meals to Puerto Rico post Hurricane Maria, had the best response of them all.
@CFPB(opens in a new tab) team members! i know is confusing. To have two bosses? Please bring a proof you work there to any of our DC restaurants and first drink is on us...
— José Andrés (@chefjoseandres) November 27, 2017(opens in a new tab)
Woman posts video of crocodile attack, and it is heartstopping
Welp, this is a close call.
A tourist was bitten on the leg by a crocodile on at Cape Tribulation in Queensland, Australia on Monday night, while standing on a creek bank close to the waters edge.
SEE ALSO:
Maybe don't get a photo with your friends inside a crocodile trap
A Queensland Department of Environment and Heritage Protection (EHP) spokesperson said in a statement the crocodile was estimated to be 2 to 2.5 metres (78 to 98 inches) long.
A video posted on the Facebook page of Ally Bullifent shows the crocodile attack, which comes out of nowhere. It'll be sure to give you a shock.
The EHP said it would carry out a site assessment of the area on Tuesday, and will possibly target the crocodile "for removal" as it has displayed dangerous behaviour in a designated area. This means it'll be moved to a crocodile farm or a zoo, according to the Cairns Post(opens in a new tab).
For authorities, it also serves as a reminder about staying safe in areas where crocodiles might be around. Earlier this year, an 18-year-old boy was attacked by a crocodile while reportedly trying to impress a girl.
Featured Video For You
This eco-friendly fabric can repel stains and odors
Town crier who announced Prince Harrys engagement to Meghan Markle is 100% fake
England, with its quirky traditions and old-fashioned customs, is a land of endless fascination for outsiders, nominally for people from the former colony of the U.S.
SEE ALSO:
The most adorable revelations from Prince Harry and Meghan Markle's first interview
So it's understandable why a town crier -- with his elaborate, red and gold robed dress and tricorn hat -- attracted people's attention on social media when he was depicted in an ABC News video as he announces the news of Prince Harry and Meghan Markle's engagement outside of Buckingham Palace:
Tweet may have been deleted
(opens in a new tab)
"Oyez, oyez, oyz!" He yells in the video. "Buckingham Palace is proud to announce the engagement of Prince Harry and Meghan Markle. God save the Queen!"
It can't get any more British than this.
Business Insider posted a similar video, calling him "the Royal Town Crier":
Tweet may have been deleted
(opens in a new tab)
However, it turns out the eccentric guy is not officially appointed by the Queen, nor is he a real town crier. His real name is Tony Appleton, from Romford, east London, and he's been making royal announcements for years, bell and scroll on hand.
In 2013, he fooled prominent American broadcasters(opens in a new tab) including Rachel Maddow and Anderson Cooper when he announced the birth of Prince William and Kate's firstborn, Prince George, outside St. Mary's Hospital.
"I'm a royalist. I love the royal family," he told (opens in a new tab)AP(opens in a new tab), while acknowledging he had no official royal role. "I came unannounced."
Still, many Americans fell for it:
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
Featured Video For You
Prince Harry and 'Suits' actress Meghan Markle are officially engaged
Cheeky theory is the best explanation yet for the Prince Harry and Meghan Markle engagement
News of the engagement between Prince Harry and Meghan Markle caught Americans' imagination just like any other story about the British royals -- births, anniversaries, celebrations, jubilees, and so on.
SEE ALSO:
'Town crier' who announced Prince Harry's engagement to Meghan Markle is 100% fake
But what if behind the jolly facade of a couple in love wishing to declare their commitment before God and the nation there's an actual conspiracy to reclaim a former colony, lost in a never-forgotten, embittered war?
That's the joke Greg Pollowitz, editor at Twitchy.com, dug up to explain the royal announcement:
Tweet may have been deleted
(opens in a new tab)
Meghan Markle is American, so the future offspring will be Americans! Da-daam! Boom! Mic drop!
via GIPHY(opens in a new tab)
It was just a cheeky tweet, but it went absolutely viral and people just loved it:
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
There was the obvious Brexit reference:
Tweet may have been deleted
(opens in a new tab)
As well as the Trump one:
Tweet may have been deleted
(opens in a new tab)
Some conjectured a crossover between two incredibly popular TV shows:
Tweet may have been deleted
(opens in a new tab)
But in general the tweets reacting to the joke were just hilarious:
Tweet may have been deleted
(opens in a new tab)
While someone took it a bit too seriously:
Tweet may have been deleted
(opens in a new tab)
Featured Video For You
The OnePlus 5T could have been perfect—if it weren't for its cameras
Dog, sick and tired of waiting in car, slams his paw on the horn
It will be a long time before America finally grants dogs the right to drive.
Until then, dogs will have to do what they can to keep themselves entertained. Take this pup, who was recently left alone in a parking lot in " target="_blank">Nanaimo, British Columbia(opens in a new tab), and slammed its paw on the car horn out of exhaustion. And then it kept it there. For a long time.
SEE ALSO:
Calm your dogs down with this fabulous doggy leotard
The video was captured by Joris Wiggers and posted on Facebook by Elizabeth Herman(opens in a new tab). It's not entirely clear that the dog knows how to get his paw off the horn, but no problem, doggo, that's what driver's permits are for.
Arbys bought Buffalo Wild Wings, so heres what a combined menu would look like
On Tuesday it was announced that Arby's owner Roark Capital will acquire(opens in a new tab) Buffalo Wild Wings for $2.4 billion (or roughly(opens in a new tab) 162,271,805 orders of BWW House Samplers).
Per Reuters(opens in a new tab), though the wings restaurant will become property of Arby's, it'll still operate on its own.
SEE ALSO:
This edible Alien Facehugger chicken will haunt your dreams
We think this is a huge mistake.
Consider the disturbing menu possibilities a marriage of Arby's meats and BWW wings might afford us.
Our suggestions for this menu full of abominations below:
A half-pound Beef 'N Cheddar sandwich dipped in Bourbon Honey Mustard sauce, rolled in Desert Heat seasoning and deep fried
An entire smoked brisket coated in Blazin' hot sauce and served whole on a bed of deep-fried Cheddar Cheese Curds
Potato cakes drenched in Wild sauce
Beer-battered roast beef tacos
An Arby's House Sampler, featuring 12 classic Roast Beef sandwiches stacked in a pyramid
A Crispy Chicken Farmhouse Salad dressed with Hot BBQ sauce
Boneless Wings coated in Cheddar Cheese sauce
A Corned Beef 'N Cheese Slider cut up into pieces and sprinkled over Buffalo Mac & Cheese
A Cheese Curd Bacon Burger with a Pizza Slider speared on top
Every Arby's slider stacked in a tower and adhered to each another with smears of Parmesan Garlic sauce
The pastry shell of an Apple Turnover, filled with the B-Dubs Blender shake flavor of your choice
A large Ultimate Chocolate Shake blended with a slice of Chocolate Fudge Cake and drizzled over a plate of Dessert Nachos
Cheesecake Bites
Featured Video For You
These 'Stranger Things' waffles are super easy to make
Cops share photo of a driver that went a little too hard with their Christmas tree
Look, if you want to cut down a massive Christmas tree, and stick it up inside your two-story living room, go for it. But maybe don't endanger anyone's life in the process.
Police in Massachusetts put up a post on their Facebook page on Friday, reminding people to please transport their Christmas trees safely. They really shouldn't have to do this, but here we are.
SEE ALSO:
Upside down Christmas trees are trending, and the internet is outraged
"One of our officer's stopped this vehicle on Route 20 today," the cops said on Facebook(opens in a new tab), posting a photo of what appears to be a Prius topped with a Christmas tree.
The tree is so large, it completely obstructs the view of the side and rear windows. It's not clearly visible, but we're also guessing that it wasn't tied down very well.
While the tree transport was outrageous to say the least, most people in the comments were upset that the police decided to call the tree a "holiday tree" instead of a Christmas tree.
Featured Video For You
This eco-friendly fabric can repel stains and odors
2017 was the year Congresswoman Maxine Waters was elected president of All in With Chris Hayes.
From the moment she declared that the director of the FBI had "no legitimacy" and then death dropped in front of a gaggle of shellshocked reporters, 79-year-old Auntie Maxine has had our blood loyalty. Every floor she walked on in 2017, whether it was in the Capitol or at the MTV Movie Awards, became her stage and ultimately, a property in her empire.
More so than any other "deplorable" president with a Ziploc bag of fleas for a brain, Maxine Waters was the de facto leader of the free world/MSNBC in 2017.
SEE ALSO:
Interview: Maxine Waters thinks millennials can change politics for everyone (yes, everyone)
Congresswoman Waters gave us so many viral gifts in 2017. Here are just a few of them.
1. The time she accused James Comey of having no credibility and then just walked on out
2. When she revealed that she was "never going to go" to Trump's Inauguration because, "I don't honor him, I don't respect him and I don't want to be involved with him."
3. The time she was asked what she would do once she was done impeaching Trump, and she replied: "Impeach Pence."
4. When she delivered MTV's first ever "Best Fight Against the System" award, did a plié, and got a standing ovation.
5. When she tweeted that it was time for our "racist throwback" Attorney General to go back "to the plantation"
Sessions doesn't remember what he said, when he said it, & where he was when he said it. Don't blame him. Time to go back to the plantation.
— Maxine Waters (@RepMaxineWaters) November 3, 2017(opens in a new tab)
6. Her "Bye, Felicia" moment
Tillerson's plans are backfiring. Russia sanctions still in place, State is in shambles, & he discovered his boss is a moron. Bye Felicia!
— Maxine Waters (@RepMaxineWaters) October 6, 2017(opens in a new tab)
7. When she busted out this stunner of jean jacket, rose pants ensemble at the Tax March
Credit: tom williams/CQ-Roll Call,Inc.
8. When she started railing against Trump and told a room full of supporters, "We've got to stop his ass"
9. The moment she just said it:
Maxine Waters on Trump: "I think he's the most deplorable person I've ever met in my life" https://t.co/25utCvqtAh(opens in a new tab) pic.twitter.com/pLADTiE9l1(opens in a new tab)
— The Hill (@thehill) August 4, 2017(opens in a new tab)
10. And the tweet that did it too:
Trump asked what Blacks had to lose. It was apparently healthcare, housing, college admission, & freedom after Sessions locks everyone up
— Maxine Waters (@RepMaxineWaters) August 2, 2017(opens in a new tab)
11. That day Bill O'Reilly tried to humiliate Auntie Maxine and just ... lol, sorry bro. She can't be intimidated.
12. When she "reclaimed her time" from Treasury Secretary Steve Mnuchin
13. So the internet did too
14. And the Women's March made "Reclaiming my time" the theme of a whole convention
Credit: rachel woolf/The Washington Post/Getty Images
15. When Congresswoman Maxine Waters finally passed on her torch to the generation that needs it the most.
These kids dressed up as Maxine Waters for Halloween to #ReclaimTheirCandy(opens in a new tab)https://t.co/BbSP1haf5c(opens in a new tab) pic.twitter.com/8jI1fHSw6W(opens in a new tab)
— Mashable (@mashable) October 31, 2017(opens in a new tab)
Featured Video For You
Watch an epic dance go down between a man and his robot
Drunk dude breaks into Taco Bell for Doritos shells, despite fact that Doritos are sold basically everywhere
Why break into a Taco Bell to eat Doritos taco shells when you can buy a bag of them literally anywhere else?
That's a question for Jose Cruz who, per the Pasadena Star-News(opens in a new tab), broke into a local Taco Bell on Saturday, and ate a bunch of cheese dust-coated taco shells. Then he turned himself in to the local authorities.
SEE ALSO:
Chief Taco Officer could be your next career move
His defense?
"He said he was drunk and hungry and broke into the business to eat taco shells," Lieutenant Pete Hettema told the Pasadena Star-News.
The paper reports Cruz was subsequently arrested, and spent the weekend in a Los Angeles jail awaiting his Tuesday arraignment.
All this could have been avoided had Cruz just wandered into a grocery store, or a convenience store, or pretty much any other purveyor of food products. I mean, they sell them at gas stations!
Want more clever culture writing beamed directly to your inbox? Sign up here for the twice-weekly Click Click Click newsletter. It's fun – we promise.
Grandma makes a great case for snail mail as social media
Perhaps internet commentary would be better if we had to send it through the mail instead.
One grandma, at least, makes a great case for replacing social media with snail mail. Her grandson, Redditor Yaleisthecoolest(opens in a new tab), wrote in a post(opens in a new tab) Monday that his grandmother "clips things out of the newspaper in her small town, and mails them to [his] mother so they can discuss them, annotated with 90yo hot takes."
SEE ALSO:
Here's the lucky Redditor who got Secret Santa gifts from Bill Gates this year
Here is one such take, and it's a scathing one at that:
Credit: Reddit
Friends, think of this incredible new world. Instead of firing off whatever you want on Twitter, you'd have to find an envelope, buy a stamp, seal everything up and -- get this -- travel to the post office to get your takes out there. Now, would the spread of information slow considerably, even dangerously? For sure! But there would be fewer bad #dotard tweets -- and that's something we can all get behind.
Anyway, please call your grandma. I'm sure she'd love to talk to you.
The coronavirus — a devious parasite — doesn't have to be the winner of the Super Bowl.
This virus preys on people gathering inside, talking, and eating. So as infections and hospitalizations have finally started dropping in the U.S.(Opens in a new tab), the nation's overwhelmed doctors(Opens in a new tab), nurses(Opens in a new tab), and essential workers(Opens in a new tab) would greatly benefit if this year's Super Bowl parties didn't allow the virus to spread, multiply, and, invariably, mutate even more.
In many places, infections spiked(Opens in a new tab) after Thanksgiving and Christmas. On Wednesday, Dr. Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases, offered some simple, levelheaded advice(Opens in a new tab) to avoid another spike: "...just lay low and cool it."
Laying low and cooling it simply means enjoying the Super Bowl with people you live with, rather than mixing households, Dr. Fauci said.
Gathering with people outside your home continues to be a serious, and for many a deadly(Opens in a new tab), problem. Unlike a previous coronavirus outbreak (SARS(Opens in a new tab)) in 2003, where infected people became sick quickly, this latest coronavirus (SARS-CoV-2) has a prodigious number of healthy carriers.
With this virus, many infected people don't know they're infected, which could include you. Some 40 to 45 percent of infected people never experience symptoms, according to the CDC(Opens in a new tab). And over half of infections are spread by people who either have no symptoms or don't have them yet (presymptomatic).
Tweet may have been deleted
(opens in a new tab)(Opens in a new tab)
Tweet may have been deleted
(opens in a new tab)(Opens in a new tab)
The CDC has some specific Super Bowl recommendations, too. They're basically Fauci's suggestions. "Gathering virtually or with the people you live with is the safest way to celebrate the Super Bowl this year," the CDC wrote(Opens in a new tab).
If someone is compelled to gather with people they don't live with for the Super Bowl, the CDC says to at least gather outside — where's there's some ventilation.
See Also: When it's wise to wear a double mask
Even more reason to party carefully this Super Bowl season is that mutated, significantly more contagious coronavirus variants are now rapidly spreading around the U.S. If you're not careful, it's now easier to get infected.
"We need to double down on public health measures more than ever," Dr. Thomas Russo, the chief of infectious disease at the University of Buffalo's Jacobs School of Medicine and Biomedical Sciences, told Mashable earlier this week.
Related Video: What you need to know about the COVID-19 vaccine
Charles Gross asked, What makes these two Birkins different? TikTok answered.
The pink sauce craze wasn't the only thing sparking conversation on the clock app this week.
Charles Gross inspired users to compare seemingly similar items, Homelander from The Boys became a TikTok sound, and per usual TikTokkers reminisced on the good old days.
SEE ALSO:
TikTok's pink sauce is taking over the internet. What's going on?
What makes these two Birkins different?
There's nothing that captivates TikTok users like an extremely niche soundbite. This week's preeminent clip comes from luxury fashion content creator, Charles Gross. In his distinct hushed voice, Gross purrs(Opens in a new tab), "My Birkin, another Birkin, but what makes these two Birkins different? And what small feature about them divides the Hermès collector community?" The audio lends itself to TikTokkers comparing very specific things and the results are hilarious. The audio has been used in over 5,000 videos.
TikTokkers dramatically show off their two items when Gross announces his Birkins. In one video, @diamonddivities(Opens in a new tab) displays a can of Diet Coke and bottle of Diet Coke. While in that video the creator is comparing very similar items, the trend is equally if not more entertaining when the two items are a more imaginative duo. For example, @nytcooking posted a TikTok(Opens in a new tab) comparing Pop-Tarts and ravioli which made me laugh out loud and also got me thinking.
What small feature divides the Diet Coke community?Credit: TikTok / diamonddivities
Much to think about.Credit: TikTok / nytcooking
The Birkin audio is a rare trend where I find myself enjoying almost every video. The opportunities for the trend are endless because on the internet every community is divided over the smallest of features.
It was perfect
Homelander, the meme king of The Boys Season 3, has crossed over from being a Twitter meme to a TikTok sound.
Several clips of Homelander made their rounds on Twitter last week thanks to his terrifying facial expressions and unsettling delivery. Now Homelander emphatically saying, "It was perfect, perfect, everything down to the last-minute details" is a way for TikTokkers to share moments they're nostalgic for. The clip was first uploaded to TikTok by @kingcudi_raptok with the caption, "me explaining the donda rollout to someone who doesn't listen to kanye." The soundbite has been used in over 2,000 videos.
Related Stories
TikTok's pink sauce is taking over the internet. What's going on?
From Facebook moms to TikTok teens, how Minions became cool again
On TikTok, viral songs from 2020 elicit mixed emotions and nostalgia
Homelander is the meme king of 'The Boys' Season 3
A lot of the videos express a longing for the early days of the pandemic. One video posted by @bout.business_wes(Opens in a new tab) reads, "Me talking to my kids about the bike riding phase of quarantine." Another posted by kennethhouseth (Opens in a new tab)says, "Me explaining to my future kid what the first pandemic summer was like." Other TikToks have a darker premise, like @carolnocontexts(Opens in a new tab)' that's captioned, "Explaining to my kids in our nuclear apocalypse shelter what it was like to see Greta Gerwig's Little Women in theaters January 2020 when Corona was just a beer." TikTok trends that deal with nostalgia often gain traction and users bond over a shared longing for a time when things didn't feel as dire as they do today.
An immaculate vibe. Credit: TikTok / carolnocontext
New ranking game unlocked
Film TikTokker @sethsfilmreviews(Opens in a new tab) popularized a new ranking game that adds a fresh twist to a beloved activity on the platform. Creators love to post ranking videos which naturally get engagement from outrage at the rankings in the comments section. Now TikTokkers are using filters that randomly generate different things like films, songs, celebrities, etc. and ranking five of them without knowing what the filter will display next. The trend started when @sethsfilmreviews was inspired by a comment to rate five random films using the "100 Greatest Movies" filter. He made the game into a series on his account and it's since caught on across the platform.
Making TikTok rankings more high stakes. Credit: TikTok / sethsfilmreviews
Users are ranking everything from Disney Channel Original Movies(Opens in a new tab) to Harry Styles songs(Opens in a new tab).
Elon Musk shares the last image of his Tesla roadster floating through the solar system
Unless you spent your day under a rock on Tuesday, you probably already know that SpaceX successfully launched its largest rocket ever, the Falcon Heavy. Oh, and on that rocket was a Telsa Roadster, because why not?
Elon Musk shared the last image of the Roadster — equipped with a "Starman" at the wheel — before it spends the rest of eternity somewhere in space. Kind of haunting, kind of beautiful. May he ride forever, and not be blown to bits.
SEE ALSO:
Watching SpaceX's Falcon Heavy launch to space was like seeing into the future
View this post on Instagram
(opens in a new tab)
On Tuesday night Musk tweeted that the Falcon Heavy's payload "exceeded Mars orbit and kept going to the asteroid belt."
Tweet may have been deleted
(opens in a new tab)
It's unclear exactly where the Roadster will end up on this road trip (space is really big!), but either way, the mission has been a major success.
Featured Video For You
Here’s how NASA is preparing the largest telescope ever built for space
Facebook ends forced arbitration for sexual misconduct claims after Google
Change, inspired by the #MeToo movement, appears to be contagious.
Facebook will suspend its policy of forcing employees to present sexual misconduct claims at a secret legal proceeding known as arbitration, the Wall Street Journal(opens in a new tab) reported Friday. Now, employees will be able to file public lawsuits against the company and accusers instead of settling the matters internally.
SEE ALSO:
Google walkout organizers vow to 'not let up' following CEO's response
The new policy from Facebook comes one day after the same announcement from Google. CEO Sundar Pichai announced a host of new changes regarding the way it handles sexual misconduct complaints in an email to employees. That came one week after 20,000 Google employees walked out to protest Google's history with sexual misconduct cases, including giving Android creator Andy Rubin a $90 million payout after he was accused of sexual harassment.
Facebook has also changed its "workplace relationships policy"(opens in a new tab). Now, all senior employees will have to disclose if they are dating a fellow Facebook employee, whether or not they're within the same chain of command. Facebook first made its harassment policy(opens in a new tab) public in 2017 as discussions about sexual misconduct at tech companies took center stage.
"We believe that the more companies are open about their policies, the more we can all learn from one another," a Facebook representative told Mashable over email. "Today, we are publishing our updated Workplace Relationships policy and amending our arbitration agreements to make arbitration a choice rather than a requirement in sexual harassment claims. Sexual harassment is something that we take very seriously and there is no place for it at Facebook."
In 2015(opens in a new tab), a former Facebook employee sued Facebook for wrongful termination after she said she was fired for reporting sexual harassment. She subsequently settled out of court, according to CNN(opens in a new tab). Facebook has not recently faced high-profile sexual misconduct accusations in the same way that Google, Tinder(opens in a new tab), or Uber(opens in a new tab) have. Former Uber engineer Susan Fowler, who blew the whistle over sexual harassment at the company, has been an influential figure in the push to get rid of forced arbitration.(opens in a new tab) Uber and Lyft(opens in a new tab) both did away with forced arbitration in cases of sexual misconduct by their drivers in May of this year.
However, forced arbitration is still very much alive and well within the tech industry for settling other complaints. In 2015(opens in a new tab), a former WeWork employee sued because she claimed she was fired for refusing to sign an arbitration clause, and for talking to contractors about overtime and other workers' rights.
As the #MeToo movement shakes the tech industry, some companies seem to want to be on the side of change.
Which tech titan will be next?
Featured Video For You
82 women walked this year's Cannes red carpet in protest, calling for gender equality in the film industry
Timothée Chalamet brilliantly responds to John Mulaneys standup comedy bit about him
John Mulaney is stand-up royalty, and he came after Timothée Chalamet.
SEE ALSO:
Genius Instagram account merges 'Call Me By Your Name' scenes with Monet paintings
Mulaney took part in the Netflix special Seth Rogen's Hilarity for Charity, and as part of his stand-up he talked about his wife's crush on actor Timothée Chalamet -- or "The Boy" as Mulaney calls him.
Tweet may have been deleted
(opens in a new tab)
And, the modern world being what it is, Chalamet responded.
Tweet may have been deleted
(opens in a new tab)
Tweet may have been deleted
(opens in a new tab)
The gas station detail is a reference to his look at the Spirit Awards(opens in a new tab), which was hosted by John Mulaney and Nick Kroll. Mulaney also joked about his wife's feelings for Chalamet then.
Tweet may have been deleted
(opens in a new tab)
Still the comedian seemed thrilled at having his jokes acknowledged.
Tweet may have been deleted
(opens in a new tab)
In all seriousness The Amazing Race with Chalamet and Mulaney would be pretty awesome.
Martha Stewarts bedazzled VOTE sandals are exactly what I plan to wear to the polls
This is One Good Thing, a weekly column where we tell you about one of the few nice things that happened this week.
If there's one person who can heal America, it's our favorite basic hip-hop(opens in a new tab) culinary legend, Martha Stewart.
Just two weeks before the midterm elections, Stewart decided to do her part to encourage her fans to get out the vote. She did it in classic Martha Stewart style, customizing a pair of comfortable denim Aerosoles with rhinestones that spell out the word "VOTE" and posting a photo to Instagram.
SEE ALSO:
Let's bring back the super weird 1990 Rock the Vote campaign
"What better way to send the most important message ! Emblazoned in faux diamonds on @Aerosoles_shoes(opens in a new tab) sandals is the word VOTE," Stewart captioned the photo. "Nothing is more important right now ! Get up! Get out ! Vote! Election Day is right around the corner I am wearing these shoes with my diamond emblazoned denim shift and jacket from Martha Stewart @qvc(opens in a new tab) tonight to the gala@alzassociation(opens in a new tab) Vote NOVEMBER 6 2018."
View this post on Instagram
(opens in a new tab)
Martha, thank you. I'm so sick and tired of flashy Get Out The Vote campaigns(opens in a new tab) featuring young celebrities looking hot. This November, I want to head to the polls in a pair of mildly orthopedic sandals, thank you very much. As a young person with flat feet, I represent a core, underrepresented market demographic. I can't walk to my polling location in a pair of sole-heavy combat boots. My ankles have suffered enough.
Be like Martha and bedazzle the vote, people.
Featured Video For You
Get a good night's sleep with Bose's Noise-Masking Sleepbuds - Power Up
Everything you need to know about contact lenses during the coronavirus pandemic
Unlearning the habit of constantly touching your face is something we're all trying to get to grips with during the new coronavirus pandemic (COVID-19)(Opens in a new tab).
But, if you wear contact lenses, touching your eyes isn't just a habit, it's necessary. Many of us contact lens and glasses wearers have some burning questions about keeping ourselves safe during the pandemic. But there's also quite a lot of myths and misinformation out there on this topic.
So, what should you do? A new peer-reviewed report by five prominent ocular scientists answers some of the most pressing concerns and questions you might have about eye care. Those experts include Lyndon Jones and Karen Walsh from the University of Waterloo in Canada, Mark Willcox from the School of Optometry and Vision Science, UNSW, Sydney, and Jason Nichols from the University of Alabama, U.S., and Philip Morgan from the University of Manchester, UK.
The paper, published(Opens in a new tab) in Contact Lens & Anterior Eye, aims to reassure contact lens wearers with facts and advice during the COVID-19 pandemic. Should you stop wearing contact lenses completely? If you become unwell, can you carry on wearing contacts? Do your glasses offer you any protection? Here's what the experts recommend.
Wearing contacts does not make you more vulnerable
Good news for contact lens wearers, you can carry on wearing your lenses as usual. According to the paper, there is "no evidence that contact lens wearers are more likely to contract COVID-19 than spectacle wearers."
The report does caveat that the lack of evidence could be due to the newness of COVID-19. "It could be argued that COVID-19 is so new that such data would not yet exist. However, the lack of evidence from previous outbreaks of coronavirus disease, including SARS, suggests that the risk of developing COVID-19 from contact lens wear is low," it reads.
SEE ALSO:
Worried about coronavirus? Stop touching your face.
The U.S. Centers for Disease Control and Prevention (CDC) echoes this statement(Opens in a new tab) on its website, stating that lens wearers should "continue to practice safe contact lens wear and care hygiene habits."
If you are sick, stop using contacts
If you do develop COVID-19 symptoms, the paper recommends you stop wearing contact lenses.
"If a patient were to develop COVID-19 any contact lenses that were being worn at that time should be immediately disposed of as should any remaining disinfecting solutions and contact lens cases that the patient possess, the patient must revert to spectacle lens wear and when fully recovered should recommence wear with a new pair of lenses," reads the study.
Spectacles are not PPE
If you were thinking your glasses might be doubling up as personal protective equipment (PPE), think again. According to the report, regular eyeglasses or spectacles do not protect you against COVID-19.
Maintain good hygiene habits
The paper also recommends thorough hand-washing and drying, as well as taking good care of your contact lenses, and maintaining good lens case hygiene.
UK optician Specsavers has a list of useful hygiene tips(Opens in a new tab) for inserting lenses during the pandemic. "We already advise that you replace your case every month and we’d suggest you continue to do this. Remember, each morning you should empty your case of the old solution; rinse your case with fresh solution and then air-dry it upside down on a clean tissue," writes Specsavers' clinical services director, Giles Edmonds, in the post.
SEE ALSO:
7 ways to help quell coronavirus-related anxiety
The post also notes that using hand sanitiser before inserting your lenses could result in some discomfort. "If you pass alcohol from your hands to your eyes via your lenses, you could end up with discomfort as it could affect your eyes," Edmonds writes. "My advice would be to stick with the soap and water option making sure your hands are thoroughly clean."
In line with guidance from the World Health Organization (WHO) and the CDC, keep unwashed hands away from your face and avoid touching your nose, mouth, eyes with unclean hands.
How to use Instagram to promote your business: 6 tips from Haus CEO Helena Hambrecht
While scrolling through Instagram, if you've ever come across images of a laid-back yet sophisticated cocktail party filled with effortlessly cool people drinking colorful cocktails and spritzes, that's probably because of Helena Hambrecht(Opens in a new tab).
Hambrecht is the CEO, co-founder, and branding mastermind of aperitif brand Haus(Opens in a new tab). Before Haus, Hambrecht cut her teeth in brand consulting for big names like Facebook, Google, Twitter, Uber, and Airbnb. In other words, Hambrecht has "this really weird, but useful skill set of learning how the internet sausage is made."
Haus isn't like other alcohol brands, it's a cool brand
"Historically, there just hasn't been a lot of innovation in liquor," says Hambrecht. From ingredients to distribution, Big Liquor is very much a gatekeeper industry that Hambrecht and her co-founder saw an opportunity to shake up. (Pardon the pun.)
Other brands add sugar, preservatives, aren't transparent about their ingredients or where they're sourced, and have high alcohol content, which is a pretty nasty combination for a hangover. Instead, according to the website, Haus uses responsibly-sourced "natural fruits, herbs, and botanicals," has lower alcohol content (more than wine, less than whiskey), and is made sustainably.
SEE ALSO:
How to use TikTok to build your business
But it's not just a better-tasting booze with less of a hangover. According to alcohol distribution laws, aperitifs that are mostly grape-based, like Haus's product, can be sold online. And that's how Haus became a business-to-consumer brand for the Instagram era.
"Because we have the freedom to sell online, we just re-thought what a brand could look like."
The Instagram effect
Since launching in 2019, Instagram was an inherent part of brand strategy. Today, Haus has 65,000 followers. "I wanted to make something that you could recognize from 200 feet away," says Hambrecht. "That has made Instagram really successful for us, because when you see the Haus bottle, there's nothing else that looks like it, even if it's 10 pixels high, you can recognize it."
From day one, Instagram was a part of Haus's strategy.Credit: Haus
Building an online presence had a major advantage of working with distributors that normally wouldn't give indie alcohol brands like Haus the time of day, said Hambrecht. "We could go to them and be like, 'Look, we built the brand for you. We already have this national audience that knows who we are and they're all waiting for us to get into wholesale. So all you have to do is clear it for us and take a chunk of our money."
Currently, Haus is in the middle of launching wholesale in 24 states.
Yes, TikTok is currently the most popular app, but Instagram is a key asset for consumer brands who want to build a following. We asked Hambrecht our burning questions about the importance of promoting your business on Instagram and here's what we learned.
1. Define an aesthetic.
Instagram is all about aesthetics, which is why it works best for consumer brands like Haus.
"A big reason why people will buy food or beverage or really anything online is that they can see how it lives in the world," says Hambrecht. "For us, we've been able to use photography on Instagram to show, 'this is how you drink it, this is where you drink it, this is who you invite over, where you put the bottle.' All of those things can be answered visually and that's where Instagram is just so much better at education and brand marketing than most social channels."
Hambrecht says they wanted to create a visual style that was aspirational, but attainable. "What we found is it resonates a lot with people, it makes it feel approachable, it makes it feel like maybe something that they could bookmark as inspiration."
2. 'The less you sell, the more you'll sell.'
Sound counterintuitive? Allow Hambrecht to explain. "It's obvious that you want them to buy [the product], you don't need to say that." Customers should want to buy a product based on what they see and feel, Hambrecht explains. "It's less about selling and more about how can we use this as a brand extension to give our community what they want?"
View this post on Instagram
(opens in a new tab)(Opens in a new tab)
3. Give the people what they want.
A key part of promoting your business on Instagram is figuring out what your followers may want. "You may not even have a community yet, but say you're making a food product. You can take a wild guess that the community might want to have some food recipes, or they may want to have your recommendations for other products that could accompany food," says Hambrecht.
"What can you give your community that isn't necessarily tied to your product, but makes them really love your brand and think of you as creative and generous and thinking about what the community cares about," she continues. "That's how you build that brand loyalty and that's going to make people want to follow you."
If you're thinking of Instagram as more of a content and community engagement channel instead of a sales channel, your posts will be genuine and align with the followers you're looking for.
4. Build community around your brand.
According to Hambrecht, Haus learned from its customers that they loved seeing other members of the community, so the company started featuring them in more Instagram posts. "It's really awesome for our audience who wants to see who else is part of this community, who else is drinking this product and they can follow them or they could reach out to them."
Haus didn't spend any money on marketing for the first six months, which Hambrecht attributes to investing in branding and customer experience early on, which generated lots of word-of-mouth buzz. Having a strong engaged community proved to be critical when the worst happened...
View this post on Instagram
(opens in a new tab)(Opens in a new tab)
5. Always be willing to adapt.
Haus was just six months old when the pandemic hit. For a business that built its brand around gathering, Haus suddenly faced huge challenges. Hambrecht says they had to rethink how Haus would live in their customers' lives during that time. "We shifted our focus to things that were still relevant, like educating our community on the product, how it’s made, the ingredients and where they come from, and recipes they can make at home."
There was also the practical issue of how to photograph and create new content during social isolation. Hambrecht says they crowdsourced their customers and team about how they were staying connected to each other during the pandemic, which became the genesis for an interview series called "My Haus."
"We were like, 'Well, we can't go and like meet these people in person, it's dangerous to send a photographer. So why don't we start sending disposable cameras?'"
"It’s an interview series where we send members of our community disposable cameras, and they photograph a day in the life in their home. We interview them about their home rituals and how they stay connected with the people in their lives in this strange time, whether that’s over zoom, or in person with whoever they live with at home."
Of course, these were extreme circumstances that forced businesses to adapt for their very survival, but it taught Haus some important lessons.
"Don't feel so stuck in one strategy. Whatever works today, may need to change six months from now or a year from now," says Hambrecht. "It's just a matter of paying attention to what's going on in the world, and paying attention to what your community cares about or what they need help with."
6. Play it cool — and be patient.
In other words, it's all about the long game. "We didn't take shortcuts, we weren't begging for followers. You just gotta be cool. Play it cool and be patient."
Hambrecht built Haus's following through "building genuine connections," which has carried the brand through a global pandemic. "Whether it's with your customers, reporters, retailers, partners, or investors, you've just got to play the long game and know that those the relationships you're making today might come around in two to three years for you."
