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Nike urges people to stand against racism in striking new ad

2023-04-03 08:36:40

Nike urges people to stand against racism in striking new ad

Nike is urging people to not only acknowledge the racism that exists in America today, but to take a firm stand against it.

Nike urges people to stand against racism in striking new ad(图1)

On Friday, the sportswear company dropped a powerful new ad, titled "For once, don't do it." The ad comes days after George Floyd, a black man, died when white Minneapolis police officer Derek Chauvin pressed his knee against Floyd's neck for 8 minutes and 46 seconds.

Since Floyd's death on May 25, people across the country have been protesting racism and police brutality. Now, Nike — a brand that's been no stranger in recent years to speaking up against injustice— is letting everyone know exactly where it stands on the issue of race in America.

As piano music plays, the minute-long ad displays changing white text on a black background. The ad kicks off with a sobering spin on the company's slogan, "Just do it."

"For once, don't do it. Don't pretend there's not a problem in America. Don't turn your back on racism. Don't accept innocent lives being taken from us," the ad reads. "Don't make any more excuses. Don't think this doesn't affect you. Don't sit back and be silent. Don't think you can't be part of the change. Let's all be part of the change."

SEE ALSO: How to demand justice for George Floyd and support Minneapolis protesters

The newest ad was also shared alongside the hashtag, #UntilWeAllWin,(Opens in a new tab) which is Nike's call for equality. The hashtag has appeared in past campaigns, and the phrase "Until We All Win" is associated with Nike's Common Thread Series(Opens in a new tab), a video series created in partnership with Uninterrupted(Opens in a new tab) that works to share stories of athletes of color.

Nike notably stood up to condemn racism and police brutality back in 2018 by making Colin Kaepernick a face of the "Just Do It" Campaign. The former quarterback was ousted from the NFL in 2016 after he began kneeling during the National Anthem in protest of police brutality and racism in the United States. He has since worked with Nike to release several powerful ads, such as the ones below, and fully embodies the quote, "Believe in something, even if it means sacrificing everything."

Nike also outlined its commitment to equality in detail on its website(Opens in a new tab), for those who are interested in learning more.

It's not often that a brand is able to successfully weigh in on serious issues and make valuable contributions to the narratives surrounding them, but Nike continues to deliver blunt, eye-opening, no-nonsense ads that clearly resonate with people.

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    So start those petitions and take it up with your city councils. But if all else fails — and you didn't hear it here — bottoms up, baby. 

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    The ACLU confirmed that Musk is, indeed, a "top donor" but didn't offer any other details.

    At least he's moved on from attacking the media and is using his platform to bring attention to a national crisis. But it remains to be seen if he'll take more meaningful action, like joining his followers(opens in a new tab) at protest march.

    UPDATE: June 20, 2018, 11:11 a.m. EDT Added comment from ACLU

  • This bot can tell if your Twitter crush likes you back

    This bot can tell if your Twitter crush likes you back


    Twitter crushes are real and you probably have one.

    You can like, RT, and @ your Twitter crush to you heart's content. But what if they don't fancy you back? In the words of Whitney Houston—how will you know if they really love you?

    Well, someone's devised a way to play cupid on Twitter so you can finally find out if your crush reciprocates your affections.

    SEE ALSO: Cryptocurrency pickup lines will make your Tinder success surge to an all-time high

    Timi Ajiboye, a Nigeria-based developer, is the mastermind behind the Twinder(opens in a new tab) account—a bot to help amorous tweeters find each other.

    "Follow me, wait till I follow back, send a DM with the handle of your target. I'll only notify both of you if they want you too," reads Twinder's bio.

    Ajiboye says he's wanted to build the bot since late 2014, "around the time the Tinder app went wild" as he thought it'd be nice to "combine how Tinder works with Twitter."

    The idea kept "building and rebuilding" but didn't come to fruition until a few weeks ago after a friend got in touch. "What we should make is a Twitter bot. If you like someone, DM the bot their handle," wrote Ajiboye's friend. "If the person likes you back and DMs your handle too, we do the match and boom!"

    Ajiboye built the bot with his development team, and it works in the same way as his friend described.


    "You follow the bot. It automatically follows you back (unless you have a protected account)," says Ajiboye. "You DM the handle of the Twitter user you're interested in. Then it records that entry. If your target ever DMs your name back, it'll notify both of you that there's a match and urge you to DM each other."

    Of course, divulging your top-secret crush to a strange Twitter account might make people feel nervous. But, Ajiboye says that there's "nothing to worry about". "The crushes aren't getting exposed ever. Not even by accident," he says. "The only people who have access are the development team."

    The bot's only been active for a few weeks, and it's gained hundreds of Twitter followers and a "tonne of DMs" in that time.

    "It's mostly Nigerians [that follow the bot] because those are the people that follow me and the other developers, but it's slowly finding it's way to other parts of Twitter," says Ajiboye.

    It was only a matter of time before Twitter became more romantic!

  • QAnon Shaman receives 41 month prison sentence for storming the Capitol on Jan. 6

    QAnon Shaman receives 41 month prison sentence for storming the Capitol on Jan. 6

    The most recognizable Capitol rioter has just received one of the longest sentences related to the events of Jan. 6.


    Jacob Chansley, better known as the "QAnon Shaman," was sentenced(Opens in a new tab) for 41 months in prison(Opens in a new tab) on Wednesday, the Washington Post reports.

    Chansley pleaded guilty earlier this year to "one count of obstruction of an official proceeding." On Jan. 6, 2021, Chansley along with thousands of other Trump supporters stormed the Capitol building in Washington, D.C. in an attempt to stop the electoral vote c for the U.S. presidential election.

    The QAnon Shaman could have seen a maximum of 20 years behind bars. Chansley received a roughly 3 and a half year sentence as he did not have a criminal past nor was accused of committing any violence that day.

    Still, it's interesting to note that Chansley received the same sentence as Scott Fairlamb, another Capitol rioter. While Fairlamb was also charged(Opens in a new tab) with obstructing an official proceeding, he was also charged with assaulting a police officer.

    Chansley became the face of the Capitol riots due to his QAnon Shaman costume. Wearing face paint and a horned viking helmet, photos of a shirtless, tattooed Chansley inside the Capitol building and Senate chambers went viral online and in the media. The QAnon Shaman quickly became the visual embodiment of that day.

    The man known as the QAnon Shaman had been a regular face at various Trump rallies and protests over the years. Chansley was a believer in the QAnon conspiracy theory, which falsely claims that former President Trump is waging a secret war to takedown a global Satanic baby-eating child trafficking ring made up of Trump's political enemies.

    Following the 2020 presidential election, supporters of then-President Donald Trump claimed that the election was stolen from Trump, whom they believed actually had won reelection. These claims are completely unfounded. No proof of fraud changing the election results has ever been presented. 

    However, Trump supporters like Chansley were inundated with conspiracy theories and disinformation about the unproven electoral fraud. Right wing organizations, white supremacist gangs, and militia groups joined other movement leaders in rallying other Trump supporters, like Chansley, to break into the Capitol building on Jan. 6.

    According to the Washington Post, Chansley is the fourth Capitol rioter to be sentenced for a felony. Around 130 people have pleaded guilty so far for their role in storming the Capitol building in order to overturn the 2020 presidential election results.

  • The friendship lessons weve learned during the pandemic

    The friendship lessons weve learned during the pandemic

    We need our friends more than ever right now.


    I have spent the past 100 days of lockdown in the sleepy Warwickshire village where I grew up. Coming back to the place I once called home, I've become aware that a friendship of mine that once burned bright is now slowly extinguishing itself. Like striking a match on a windy day, all attempts to rekindle it have been snuffed out. That realisation didn't happen upon me overnight but was rather a slow dawning that came after a constellation of silences and scores of unreplied messages. "Don't take it personally," some friends have charitably said to me over voice notes sent from afar. "I'm sure it's not the end," others have said.

    During this time, I've felt as if I'm hovering in the threshold of a door I had once shut firmly behind me. I lived here during my twenties until I moved to London for work and formed some really important friendships during that period.

    Lockdown, for me, has been replete with lessons about my interpersonal relationships. Having the time to sit back and reflect on the friends who are present and engaged in my daily life has been life-affirming. In the dark times of the pandemic, seeking out those who are willing to lend an ear, or who bring levity to difficult moments has made me realise which friends spark joy. Then, of course, there have been sad, difficult realisations about friendships that are no longer what they once were.

    Not all friendships end with a bang. Not all friendships end with a door being slammed in your face. Sometimes that door just imperceptibly swings shut, without so much as a squeak or creak. I've been afraid to even write down these thoughts lest they bring mortal form to the sense of loss I've been feeling. It's not easy to cope when a friendship ends.

    Although we're scarcely past the halfway point of 2020, the teachable moments about our relationships have been plentiful — from learning which of our friends are committed to Black Lives Matter and the anti-racism movement to realising which friends are truly there for you when you need them. I spoke to other people about the lessons they've learned about their friendships during the pandemic.

    "I asked where my friend was and that was when I was informed about his passing."

    Katherine, who prefers to use her first name only, found out an old friend from her hometown had died in April during the lockdown. "He was battling cancer and it had worsened over the last 18 months," she told me. During those 18 months, Katherine was away from home, completing a Masters degree, and working in a new job. "I hadn’t actually been in contact with a lot of my friends from my hometown due to my life moving forward, but they always said to write when I was back," she said.

    "Last weekend, I reached out to a friend whose birthday it was. We had a digital 'party' catch-up with other friends and I was asking around how everyone was, thinking I had forgotten someone," Katherine said. "In the end I asked where my friend was and that was when I was informed about his passing." A friend rang her straight away to let her know what had happened, how the funeral had been during the pandemic restrictions, and the music they played on the day. "We cried, we told each other our favourite stories of our friend, and we had a long chat," she said.

    "I was sad and slightly mad they didn’t tell me at the time, but I can understand I wasn’t their first thought especially after being away for so long," she added. Reflecting on what's happened, Katherine says she plans to be in touch with her friends more frequently now. But she also learned something from the way the news of her friend's passing was broken to her.

    "The girl that broke the news said, 'Well, no one really speaks about what happened,' and the guy who rang me to explain everything said, 'We have to keep talking and remember to keep his memory alive,'" she said. "I’m sticking closer to the people who will talk rather than those who don’t. I wouldn’t want to be not talked about — but rather remembered."

    In times of trouble, having friends who will talk feels more needed than ever before. For Stevie Thomas, lockdown has afforded the chance to figure out which of his friends energise him. He's used the time to do a bit of spring cleaning with his friendships, as he put it, "Only talking to real, true friends that energise me, rather than drain me."

    Thomas has also connected with old forgotten friends, old school friends, and even ex-girlfriends (he's not alone there). It's happened through DMs or even just the act of sharing a meme on WhatsApp. "Simply, I feel myself again," he told me. "I feel free! Without being too dramatic about it, I was far too connected to anyone and everyone digitally, and dragged myself down thinking I needed to accept every invitation that came my way."

    That Wordsworthian feeling of the world being "too much with us" has been felt by others during this time. Michelle Chiera told me she's learned a lot about her friendships during the pandemic. "I think during lockdown I saw myself and my friends go through a sort of panic and really exposed heightened insecurities," she said. "As an introvert, a lot of my extrovert friends do not know how to cope and tend to overwhelm their more introverted friends."

    "COVID-19 with BLM has been extremely stressful," Chiera added. "And for my friends who aren’t Black, they don’t know how to navigate or understand the mental duress that it all causes. We’ve all become very narcissistic and judgmental with our friends during this time and there’s a lack of grace and understanding." In the aftermath of George Floyd's death, who died after three police officers pinned him down, one kneeling on his neck, Chiera found that a lot of her white friends began contacting her for advice and resources on anti-racism. The requests being made of her were not small, either. "They asked for large breakdowns of highly complicated issues," Chiera said. "There’s also a lot of friends who write 'I can’t believe what’s happening right now' which is infinitely more frustrating."

    SEE ALSO: How to be an effective ally online, at protests, and moving forward

    These interactions have made her question those friendships. "I have a lot of empathy and as a trans-racial adoptee — Black in a white family — I’m used to it," she said. "But it is insulting, since I’ve been shouting about these issues my entire adult life and it seems like it’s all fallen on deaf ears. Or that I’ve been invisible." Chiera says she's trying to remain patient and understanding, but this period of time has shown who her true friends are. "It for sure has shown me what other people in my life are willing to accept as blind spots. Which for me are non-negotiables, and in turn on place them in a different category," she said. She doesn't plan to cut anyone out, but she's adjusting her expectations. "In respect to COVID-19 and BLM, this time period has really driven home the importance of boundaries within friendships, and also non-aggressive honesty," she added.

    Discovering which friends have blindspots is an experience shared by Kimberley, who prefers to use her first name only, who moved to Manchester, UK, from her hometown over a decade ago. For her, lockdown has underscored the difference between her school pals and her friends in Manchester. "This has always been an obvious difference but it's never annoyed me as much as this past few months," she told me. "It has really brought into focus the massive gap in interests and lifestyles."

    "Most of my home friends have never shown much interest in politics, or current issues. I think our WhatsApp group is the only place in the UK which hasn't seen any mention of Black Lives Matter," she said. Kimberley said she made peace a long time ago with the fact her friends from home aren't going to be up for deep, important conversations. "But it's getting harder and harder to ignore their ignorance. There is so much going on in the world," she said.

    "How can you be living through this year and have nothing to say?"

    Kimberley has found herself despairing at the absence of any mention of the real-world issues that are affecting people's lives in 2020. Her daily thoughts are taken up with coronavirus, NHS funding, Black Lives Matter, Donald Trump, and the issue of the body positivity movement centering slim white women. But, in her group chat with her home friends, there's not a single mention of any of the aforementioned movements and issues. "My home WhatsApp group makes me actually angry," she said. "It brings up hard questions — do I really want to still hang out with people who have such little interest in wider global issues?" she said. "How can you be living through this year and have nothing to say?"

    We're only halfway through 2020 and it's already proving to be an extremely challenging year for many of us. If we take anything away from this time, it's that we need people around us who love us, support us, and share our values.

    Related Video: What I learned about isolation after 4 months on 'Mars'

  • Its a good day, Robin: Soccer stars, Biden, Clinton celebrate womens equal pay win

    Its a good day, Robin: Soccer stars, Biden, Clinton celebrate womens equal pay win

    After four World Cup wins and millions of dollars in lost wages, U.S. women soccer players are finally scoring equal pay.


    Tuesday, the U.S. Women's National Team (USWNT) and the U.S. Soccer Federation (USSF) announced that they had reached a settlement in the team's equal pay class action lawsuit. President Biden was among the many politicians, advocates, celebrities, and, of course, soccer stars who cheered the settlement on social media.

    Filed in 2019 with superstars like Megan Rapinoe leading the charge, the suit alleged that women were getting paid less than their counterparts on the men's soccer team. The settlement allots $22 million to the players in the lawsuit, plus $2 million to go toward a fund for promoting women's and girl's soccer that the players can apply to use.

    The team originally wanted $67 million in back pay. But the settlement also comes with the promise that pay for future USWNT players will be equal with men's teams. 

    Rapinoe, Alex Morgan, and new USSF president Cindy Cone (who succeeded the former president, who oversaw many of the years of pay disparity) shared the good news on Good Morning America. Rapinoe showed some love for host Robin Roberts as both shared in the joy.

    "It's a good day, Robin," Rapinoe said.

    High-profile supporters of the team and the equal pay movement also celebrated on social media. That included truly goals-worth interactions between fellow icons Rapinoe, Hillary Clinton, and Sen. Elizabeth Warren.

    While the settlement is certainly momentous, the USSF is only one part of the equal pay equation. Much of the disparity also comes from the international soccer organization FIFA, which awards prize money to players in World Cup tournaments. The USSF says FIFA awards less money to women than to men, which is part of the reason for the gender gap. Rapinoe told ESPN(Opens in a new tab) that, going forward, the USWNT and the USSF can lobby FIFA to right this wrong together.

    There is still work to be done with FIFA, and the women's player's union and the USSF still have to finalize a collective bargaining agreement. But players past and present took a moment Tuesday to cheer on the settlement. 

    Celebrities and fellow athletes, including Billie Jean King, gave props to the team, too.

    Alexis Ohanian, husband of Serena Williams, Reddit founder, and the lead founding investor in the new women's Los Angeles soccer team, sent one up with a well-chosen gif.

    We couldn't have said it better ourselves.

  • Mitt Romney goes after Trump in op-ed and Twitter is ready with plenty of jokes about frowning polit

    Mitt Romney goes after Trump in op-ed and Twitter is ready with plenty of jokes about frowning politely


    New year, new political beefs. Of course!

    It's only Jan. 2, but 2019 has already kicked off with a political bang. The government remains partially shut down(opens in a new tab) and on Tuesday night a scathing op-ed(opens in a new tab) written by Mitt Romney, former Republican presidential nominee and current senator-elect, was published in The Washington Post.

    In the 13-paragraph editorial, Romney unleashed his brutally honest criticisms of President Trump, saying his "character falls short" of that needed to successfully shape the nation. And on Wednesday morning, Trump addressed Romney's words with a single 280-character tweet, saying he should be happy "for all Republicans."

    SEE ALSO: University wants to ‘banish’ Trump’s favorite word in 2019

    Naturally, the good and very consistent people of the internet have already taken Romney's quest for political justice to Twitter. Some dove into the inescapable political archives to discuss Romney's acceptance of past Trump endorsements and call him a hypocrite.

    While others applauded the senator-elect for choosing to publicly speak out against a fellow Republican.


    And still others went straight for the jokes.

    In the op-ed, Romney began by acknowledging that Trump was never his choice(opens in a new tab) for Republican nominee, but that he hoped after winning, Trump's administration would abandon petty approaches like anger and name-calling.

    "But, on balance," Romney concluded, "his conduct over the past two years, particularly his actions this month, is evidence that the president has not risen to the mantle of the office."

    The presidency "shapes the public character of the nation," Romney wrote, noting a person with Trump's power should unite the American people, defend the free press, and display honesty and integrity.

    "With the nation so divided, resentful and angry, presidential leadership in qualities of character is indispensable. And it is in this province where the incumbent's shortfall has been most glaring."

    Romney pledges he will work alongside Trump and other members of the Senate to improve the country, but it remains to be seen how aggressive he'll be in standing up to the president.


  • Twitter admits it screwed up in not taking action against bombing suspects tweets

    Twitter admits it screwed up in not taking action against bombing suspects tweets


    Now that the man suspected of sending at least a dozen bombs to Democratic figures across the country has been arrested(opens in a new tab), we're getting a clearer picture of who he is, and his social media presence. A woman on Twitter is claiming that an account associated with the man who was arrested has made threats on the site against her this month.

    Rochelle Ritchie, who has previously worked for CBS, the Baltimore City State's Attorneys office, and as Press Secretary for the Democratic Policy and Communications Committee, tweeted about the threats on Friday afternoon after the suspect was identified(opens in a new tab) as 56-year-old Cesar Sayoc of Aventura, Florida.

    The threat came from a Twitter account(opens in a new tab) that has been linked by media reports(opens in a new tab) to Sayoc and features plenty of images that appear to show the suspect, including Sayoc at pro-Trump events.

    The account also features threats against film director Ron Howard(opens in a new tab) and former U.S. Attorney General Eric Holder(opens in a new tab), who was one of those targeted(opens in a new tab) by the mail bombs.

    SEE ALSO: Trump seemingly tweets conspiracy theory about bombs sent to his critics


    Per Ritchie's tweet, Twitter apparently reviewed the account's threats against her and found there was "no violation of the Twitter rules against abusive behavior."

    The tweet sent to Ritchie said "We will see you 4 sure.Hug your loved ones real close every time you leave you home."

    As of 2 p.m. ET Friday, the tweets sent to Ritchie were still visible.

    A Twitter spokesperson released the following statement to Mashable: “This is an ongoing law enforcement investigation. We do not have a comment.”

    Mashable has also reached out to Ritchie for further comment on the incident, and we'll update with more information if it becomes available.


    If the tweets are indeed from the suspect, it's another major mark against Twitter, which has long faced criticism for its failure to curtail such harassment on its platform. The company continued to tip-toe around the issue, making certain caveats about what constitutes harassment.

    As for this specific case, it seems to check off all the necessary requirements: targeted tweet and a clear threat of violence, not to mention a pattern of similar threats made to others.

    Twitter finally acknowledged just that on Friday night when the Twitter Safety account admitted that Ritchie's concerns had not been met with an appropriate response.